I led the redesign of an e-commerce website for a veteran-owned business specializing in custom pins, patches, and badges for first responders. The stakeholders wanted a platform that not only reflected their bold, community-driven identity but could also grow alongside their business.

To meet their goals, I began by researching and customizing web templates optimized for performance, scalability, and user experience. The redesigned site features intuitive navigation, streamlined ordering for custom products, and a new "ready-to-ship" section to complement the bespoke items. I also expanded their custom order platform, making it easier for users to submit detailed design requests while giving the business more flexibility in processing orders.

The result is a site that balances functionality with personality—honoring the brand’s roots while supporting future growth.